Sell Your House In London, Fast!

London is still one of the best places in the UK to sell houses. Some recent data from Plumplot shows that although the average price of London property dropped by 6% between February 2024 and January 2025, the median price of London property is still 60% higher than the rest of England and Wales. 

In fact, in the last 12 months, the majority of London property sales (27.9%) were settled for between £500,000 and £750,000. This is a potentially life-changing amount of money for a lot of London homeowners. 

So why are people getting frustrated with the London property market? It’s got little to do with the eventual sale figure and a lot to do with the painfully long timeframe for house sales.

In 2024, London was the second-longest area in the UK for property sales to eventuate. The wait in London was almost double compared to Scotland and 22% longer than property sales in the North East. 

In January, Zoopla published an article saying it “takes around 25 weeks to sell a home, from the moment it's first listed to the moment you hand over the keys to your buyer”, but that it can also take up to 34 weeks. 

For many sellers, that is a frustratingly long time to wait. Imagine you have already found your next dream home but must wait six months before your London house can sell. You might miss out on your next home while waiting, especially if your part of the chain breaks from your buyer pulling out last minute.  

So yes, while many homeowners are excited by the prospect of selling their house for over £500,000, the time it’s taking for these sales to happen is becoming the stuff of real estate nightmares. Fortunately, there is a way to avoid this elongated sale process in London. With The Property Buying Company (TPBC), you can sell your London house fast. 

How fast, you ask? Right now, we’re averaging two to three weeks from the moment you contact us to when you receive your cash. Depending on your property, it could be as quick as seven days. 

You’re probably sitting there at your computer or on the tube thinking this is way too good to be true. It really isn’t. There are numerous reasons why you can sell your London house through us without the 25-week wait while still getting great value for your property.

Table of contents

• How we help you sell your house in London quickly

• How does the cash buyer process work?

• Your desired time to sell will affect our offer and the process

• How will our offer compare to an estate agent’s?

• Is it really that hard to sell a house in London fast?

• Is now a good time to sell your London house?

• Can you trust a cash buyer like the Property Buying Company?

• FAQs

How we help you sell your house in London quickly

It’ll be easier to understand how you can sell your house so quickly once we look at the common reasons why house sales slow down in London. Better yet, let’s put the three most common options side by side for comparison: selling through a real estate, selling through auction, and selling through a cash buyer (like us).

As a cash buyer, we’re not hamstrung by many of the elements that cause delays, such as property chains and mortgage arrangements. Being free of these also lowers the cost of selling your home, so you can usually retain more of the sale proceeds. You also get complete transparency throughout the entire sale process, which ends up being a lot simpler, faster and cost-effective than traditional routes.

One of our former clients, Helen Clifton, had this to say on Trustpilot about our transparency and valuation:

“I was helped by Yash. Very knowledgeable, helpful and honest. He gave me a quote which was at the market rate. He was completely transparent about the process and the price they would be purchasing the property for. It was refreshing to not be ‘sales jargoned’ like the usual property salespeople.”

How does the cash buyer process work?

We’re going to break down our process step by step, from the moment you contact us to the house sale. This process can be as short as three steps, depending on your situation. But to give you as much information as possible, we’re going to cover it in six steps. 

Your desired time to sell will affect our offer and the process

What makes us different from the traditional property market is that we can buy your house quickly for cash. However, the faster we do this, the more risk we incur. 

Let’s say you’re looking to sell in seven days, we will probably need to offer a reduced amount to make the timeframe work. However, if you have a longer timeframe to work with, such as 28 days, we can increase our cash offer to suit alternative sale options. These could range from selling to property investors or even offering a 28-day sale on the open market. 

We essentially work to suit your needs. If you decide to contact us about selling your London house fast, we’ll give you different options so you can choose the one that best suits your ambitions and timeframe. 

How will our offer compare to an estate agent’s?

When someone’s buying a house quickly with cash, they incur more risk. Because of this our cash offer will often to be slightly below market value. 

However, remember that you’ll spend close to £5,000 or more of your own money when selling through a real estate or an auction. That doesn’t include additional expenses if you have to wait over six months. So what you eventually make from selling your house one of these ways is around the same as what you’ll make through a cash buyer. You just won’t have to wait so long for the sale to go through. 

Selling through a cash buyer means prioritising time over revenue. But you’ll be surprised at how little money you lose and how much time you gain.

You can see a clearer comparison here. 

You can always reach out about selling your London house with us and explore your options. There aren’t any commitments and we’ll be completely transparent with you throughout the entire process. 

We don’t want to lock you into anything you don’t feel comfortable doing. We want to help you achieve the best-possible outcome while avoiding unnecessary stress and expenses.

Is it really that hard to sell a house in London fast?

Everyone’s experience selling a house in London is going to be different. For you, it might happen quickly. You might even beat the average. However, for many London homeowners it’s taking longer than planned.

In July 2024, the Telegraph published an article about Sophie Fox, a London homeowner who was struggling to sell her “beautifully decorated home for £1.6m through John D Wood & Co.”

Sophie and her husband hadn’t found a buyer for their three-bedroom terraced house in Fulham after two months on the market. They had a one-year-old, another baby on the way and were desperate to move into a bigger house before the due date. 

Unfortunately, it just wasn’t happening. This caused undue stress and worry for the soon-to-be mother of two. The article went on to outline some of the issues many homeowners were facing in the current market. These included: 

• Higher mortgage rates

• Slow sales processes

• A general concern over rising costs and affordability

While this may not be the case for all, it’s worth considering as you weigh up your options. Especially if time is of the essence, like it was for Sophie and her family.

Is now a good time to sell your London house? 

This is the big question. Unfortunately, it’s not a simple yes or no answer. The London property market is often changing due to various factors, such as stamp duty increases, seasonal buying behaviours, new mortgage incentives and economic confidence.

As we mentioned at the top of this page, London house prices decreased slightly (-6%) in 2024. Throughout the beginning of 2025, we haven’t seen much growth. So if you’re sitting on London property right now hoping to see the value rise significantly, you might need to wait a while. 

Annabelle Williams, Property Editor for The Times, published an article in February 2025 that called out changes in stamp duty, wage growth and levels of unemployment as three key influences on house prices in the future. 

These challenges being faced by home buyers, particularly increased stamp duty (1st of April 2025), high interest rates and stretched affordability can make finding a buyer for your house a long and difficult process. This is why choosing a cash buyer, like TPBC, might be your best option for selling your London house quickly, for a good price. We’re not impacted by these challenges like individuals. 

The answer to this age-old question also depends on your house’s location in London. 

“There isn’t just one UK property market,” Williams writes. “There are hundreds of micro-markets which each have their own factors driving prices up or down. Even within a single town, village or borough, some streets are more desirable than others.”

In London, Wandsworth has been a desired borough for the last four years, consistently topping the charts in property sales. Other London boroughs with the most active housing markets include:

• Bromley

• Croydon

• Lambeth

• Barnet

• Havering

When it comes to the average price of property sold in London, it’s little surprise to see the Royal Borough of Kensington and Chelsea topping the list. Houses in this affluent borough sell for about £600,000 higher than the London average. They also take longer than most to sell. 

There are plenty of other boroughs that have seen significant growth in recent times. The Office for National Statistics released a detailed graph in 2023 (see below) that painted a clear picture of property growth around London. 

The data showed that Waltham Forest (119%), Barking and Dagenham (113%), Newham (100%), Bexley (96%) and Havering (96%) were the five boroughs with the highest change in property price between 2013 and 2023. 

Caption: Source: ONS / UK Land Registry Data

So, is now a good time to sell your London house? 

It really depends on your individual circumstances, your property’s location and how you envision your future. If you’re wanting to take advantage of a solid London housing market and avoid lengthy delays that might prevent you from moving to your next home, we can help you sell your house quickly. 

Can you trust a cash buyer like The Property Buying Company?

It’s natural to have questions like these when you’re exploring options away from traditional real estate sales. We recommend doing plenty of research into how we’ve worked with homeowners in the past. 

You can also look at over 2,500 reviews on Trustpilot, which will give you a good idea of what it’s like to sell your house to us. We’re also members of The Property Ombudsman and the National Association of Property Buyers. This means you’re dealing with a company that follows strict codes of conduct and maintains high service standards. 

Our Property Consultants are also great, honest people who are passionate about their customers and making great sales happen. When asked about her proudest moment at TPBC so far, our London property expert, Jo Siberry, had this to say: 

“It was when I helped a 92-year-old woman. She had a beautiful flat in Torquay, but it was on the first floor with no lift, which wasn’t ideal. She couldn’t easily leave her house and just wanted to be on the ground floor.

“I didn’t provide her with a contract offer straight away, as I wanted to ensure she had the adequate support to make an informed decision, so I went back when she had the family solicitor with her to ensure she was completely comfortable with everything. After several trips back to Devon, we managed to get her moved, and it was a really great moment.”

We believe in working with you to ensure your London house is sold quickly with honest and reliable service throughout. We really value the people we work with, which reflects in the compassion and collaboration we bring to every interaction. 

The video below summarises one homeowner’s experience with us. Suzie, a London homeowner, was able to sell her house for £435,000 in only three weeks.