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Content Written By: Jonathan Christie - Last Updated: 20/10/2025
| Pros | Cons |
|---|---|
| Sell in 7-21 days | 75-85% market value |
| No legal or survey fees | Some disreputable companies |
| Almost guaranteed sale | Sale can still fall through |
| Transparent, free cash offer | No competitive bidding |
| RICS-standard valuation | |
| Buy houses in any condition | |
| No open house needed | |
| No mortgage or chain delays |
Have you heard of a cash house buyer? Chances are, if you’ve landed on this page you have. That being said, you might not be fully aware of what they are, how the process is different or what the advantages and disadvantages may be when selling your house to one.
Selling property fast can be a really useful service for some, but it's not for everyone. Before you can know whether it’s the right option for you, it’s best to learn how it’s different from a traditional estate agent on the open market. Not to worry, in this article we go through everything you need to know about cash buyers and you can hopefully find out whether it’s something you’d like to go with.
We’re going to take an honest and in-depth look at both sides of the coin when selling to a cash house buyer. Because there are various pros and cons when selling your house for cash that you shouldn’t ignore.
It may be the pros that convince you this is the way forward. Or it may be the cons that help you realise it isn’t right for you. Either way, we’re here to help you decide. We’ll also offer a clear side-by-side comparison of a cash sale versus estate agents and auction houses. You may be surprised by how they differ and where the strengths and weaknesses arise for all three routes.
We’re honoured to have been featured in the media by several leading outlets and major publications
A cash buyer is someone who can buy property outright with their own cash. They will not require a mortgage or any additional borrowing to purchase your home.
The confusion sometimes comes when people consider themselves cash buyers because they are selling their home for more than the value that they are buying yours. That’s not the case, the cash needs to be immediately available, and they should not be part of a property chain or reliant on a mortgage loan.
Once upon a time, cash buyers were relatively non-existent but they’ve quickly become one of the most common ways to sell your house. In 2023, around 35% of property sales went to cash buyers in Great Britain. This only goes to show how cash buyers are legitimate options for homeowners in the modern real estate industry.
If you want to sell your house quickly, a cash buyer may be the best route for you. Although cash buyers will offer below market value (typically 75-85% of the total value), they can close a sale in around 2-3 weeks, sometimes as quickly as 7 days.
Right now, it takes about 25 weeks to sell your house on the open market in the UK. That’s over 12x longer than it takes to close the sale with a cash buyer. So if time is a priority, choosing a cash buyer could help you sell your house quickly and move on with your life.
Important: Learn how much less cash buyers pay for houses in the UK. This might help you decide if it’s the right choice for you.
A recent article by The Times highlighted how a cash buyer’s ability to close the sale quickly can justify the lower offer in certain cases. After Chris Hand inherited a cluttered leasehold property in Sheffield, he approached a cash buyer for a quick sale.
“It was a bit of a hoarder house and so every time you looked in a new room, you couldn't see the room… It was his whole life. It was clothes. It was electronics. It was hobbies,” said Mr Hand. “We weighed the pros and cons. Obviously, we did take a little bit less than what we might have done if we'd have gone with the normal estate agents. But for us, the convenience really outweighed anything else. And so we were able to see past that. And we didn't pay any fees whatsoever.”
In the article, property advice expert, Gavin Brazg, also highlighted a clear benefit to using a cash buyer instead of relying on a slow and unpredictable open market. “For homeowners staring down the barrel of repossession or urgent financial pressures, a reputable cash buyer can be a lifeline, turning property into cash within tight time frames,” Mr Brazg said.
Want to know more reasons why people choose a cash buyer?
It’s not enough to know the pros and cons of selling to a cash buyer. You need to compare these advantages and disadvantages with estate agents and auction houses. As these are your most common avenues for selling your house, it’s good to know what to expect across these various considerations, such as sale timeframes, fees, and eventual market value.
| Cash Buyer | Vs Estate Agents | Vs Auction Houses |
|---|---|---|
| Fast sale within 2-3 weeks. | 25 weeks on average. | Usually 8-16 weeks depending on the type of auction. |
| Almost guaranteed sale. | Over 35% of all property sales fell through in 2023. | 88% success rate in 2025, according to Allsop. |
| No mortgage or chain delays. | Affected by chain breaks and mortgage issues. | No chain delays and rarely (<1%) affected by mortgage issues. |
| All fees covered. | Traditional agents charge 1-3% +VAT, while online estate agents can range from $0 to £1,500. You’ll also need to pay for your solicitor and surveyor (£610-£950). | Entry fees, marketing costs and legal fees can total anywhere from £700 to £3,000. You may also need to pay a 1.5-3.5% commission to the auctioneer. |
| Transparent, market-based offer. | Similar outcome. | Offers are often determined by the auction attendees and specific auctions. |
| Purchase any property in any condition. | Buyers will often be hesitant or struggle to get a mortgage loan for houses needing significant repairs, with short leaseholds, or other detrimental factors. | Will sell any property in any condition. |
| No open house needed. | Multiple open houses required, sometimes hosted by homeowner. | No open house needed. |
| RICS-standard valuation. | RICS-standard valuation. | RICS-standard valuation. |
| Cash Buyer | Vs Estate Agents | Vs Auction Houses |
|---|---|---|
| Lower offer than market (75-85%). | Will usually be at 100% market value or slightly above. | More likely to get 85-90% of market value, but in rare cases it can be 100%. |
| No competitive bidding with other buyers. | Can increase price through competitive bidding with other buyers. | Can increase price through competitive bidding with other buyers. |
| Some disreputable companies. | Mostly legitimate but some bad estate agents out there. | Easy to find legitimate auction houses. |
| Sales can still fall through. | Sales can still fall through. | Sales can still fall through. |
Essentially if you’re selling to a cash buyer, the process is simplified compared to when you sell through an estate agent or at an auction. A legitimate cash buyer shouldn’t need to rely on a property chain (selling their house) or mortgage loan to purchase your property. They should have cash funds available, which makes the process a lot simpler and faster.
With a cash buyer, you also eliminate the need for multiple open houses or auctions (if it doesn’t sell the first time). These can take a lot of time and energy, especially if you choose a budget estate agent (e.g. an online estate agent) that makes your host the open houses.
The cash buying process also doesn’t involve any competitive bidding. While this can mean you don’t make as much money from the sale, it also means you don’t delay the sale waiting for buyers to match or beat other buyers’ offers. This can complicate and lengthen the selling process.
Here’s a visual breakdown of our cash buying process. Not every cash buyer offers this level of simplicity, so we can’t say for certain you’ll get the same with other companies. However, we can guarantee we’ll stick to this process when dealing with your property.
Get your free, no-obligation cash offer in 24 hours.
One of our Regional Managers will visit your property for a free-of-charge survey and valuation.
You can choose whether you accept our final cash offer after the survey.
We will instruct solicitors to draw up the contracts and cover the cost.
We can usually close the sale in 1–2 weeks.
There are generally two types of cash buyers: private property investors and cash house buying companies. How long a cash sale takes depends on which one you choose.
Investors will be savvy to buying property. As cash buyers, they will generally have the experience and cash funds to make the sale process fast. They may also have favoured solicitors to use to speed things up, and therefore can usually buy your home in around 4-6 weeks. However, it’s harder to check whether these private investors are legitimate, so you need to do your due diligence and have legal protection when dealing with them.
Cash house buying companies, like TPBC, are a little bit different. We buy hundreds of properties every year and have our own in-house progressions team that we use to speed up the process. We also have a priority relationship with the solicitor that we recommend, who we know will operate quickly. Keeping all that in mind, we can buy your home in as little as 7 days, sometimes as fast as 48 hours.
| Consideration | Cash Buyer | Private Investor |
|---|---|---|
| Cost | Free | £400 to £1,500 for surveyor £2,000 + 20% VAT for legal (Money Helper) |
| Speed | 1-3 weeks | 4-6 weeks |
| Market Value | 80% | 85-90% |
| Open House Days | Not necessary | Not necessary |
| Property Condition | We buy property in any condition | May not buy property with big issues |
| Typical Risks | Low dropout rate | Harder to determine if a scam or legitimate |
In almost all cases, cash buyers are faster than using an estate agent or auction house. A cash buyer can purchase your property in 1-3 weeks. According to Zoopla data, the open market (estate agent) can take between 17 and 34 weeks for a sale. Modern and traditional auctions take anywhere from 4 to 12 weeks, including the lead up to the auction.
Everyone’s situation is different, but you can usually really on a good cash buyer closing your sale 12x faster than an estate agent on the open market.
I approached The Property Buying Company a little while ago to sell my house. The process was extremely smooth and fast and would like to thank the team for everything. A special thanks to Ellie who held my hand throughout, making the sale stress free. Will be recommending to family and friends.
Date of experience: April 11, 2025
If you’re selling to a cash buyer, will they still be required to use a conveyancer? It’s a valid question, because cash buying companies like TPBC usually state they can buy a home in as little as 7 days, and even removing the mortgage step, it can seem like quite a jump to get through the whole process in such a short time.
The answer is yes, a cash buyer still has to instruct a conveyancer or solicitor to handle the legal aspects of the sale. They can choose to do this themselves, but that would generally be a long and time-consuming process. If your chosen cash buyer wants to proceed without legal aid, consider this a red flag.
The survey is a significant part of a house purchase. It’s an inspection done on the property and its condition by a third party that identifies any problems or issues for the prospective buyer. It’s generally done after the offer on a property is accepted and is typically undertaken by an RICS (Royal Institution of Chartered Surveyors) qualified surveyor.
There are various levels of surveys and although we generally wouldn’t advise it, a cash buyer isn’t required to conduct any form of survey on a property. It’s a common question as typically companies that offer mortgages will require and stipulate in the contract that you have or they are able to conduct at least a basic level of survey.
Legitimate cash buyers will almost always conduct an RICS-standard survey of your property. Aside from exceptional circumstances, this survey helps confirm the initial offer or provide validation for increasing or lowering it. Cash buyers who don’t conduct a survey may insist on offering too far below market value based purely on their online research. If you feel a survey is warranted to justify a higher price, you should insist on it or choose a cash buyer willing to do one.
There are numerous genuine and trustworthy cash house buyers out there. Most of these are cash house buying companies with NAPB and TPO memberships, high Trustpilot reviews, real client testimonials, legitimate cash funds and decades of experience.
There are plenty of honest individual cash buyers, but you just need to be cautious and vet them. Read our article on legitimate cash buying companies to learn what to look out for when vetting genuine companies. Doing this with individuals can be hard, hence the higher risks.
The Property Buying Company is a legitimate and honest cash house buyer. We have a 4.5/5 rating on Trustpilot, over 20 years’ experience, NAPB and TPO memberships, video testimonials from real people and on-site cash funds to boot. We uphold the highest trading standards as outlined by these governing bodies and have a consistent and proud reputation for quality service and transparency.
If you’re planning on selling to a cash buyer or a cash buying company, there are things that you should be aware of to ensure you sell your home quickly and minimise any potential risk, including getting scammed.
One to be really careful of from both the perspective of a cash house buying company and just a general investor is overpromising on the price. Cash buyers almost always want to achieve a discount on buying your property; it’s why they buy with cash. Companies will typically offer 15-25% below market value, while individuals may offer 10-15% below.
Cash house buying companies have higher overheads than private property investors. They have to think about the bottom line and how to make a profit while still paying their staff fairly and offering the trustworthy and reliable service that people expect. This is a big reason why they offer less than individuals. It’s the only way they can continue operating.
If a cash buyer offers you 100% of the market value of your property, this should be a red flag. It doesn’t make sense – they wouldn’t be in business very long if they were genuinely operating this way. If the offer sounds too good to be true, it probably is. People have been burned in the past by cash buying companies luring them in with high offers, only to lower their offer last-minute and hope the person’s need to sell pushes them to accept.
The other thing that people or companies will generally overpromise on is the timeline in which they can actually buy your property. We’ve even seen and heard claims of being able to buy your home in 24 hours. It’s extremely unlikely. Around 1-3 weeks is the typical timeline for a cash buying company. For private investors it’s more likely around 4-6 weeks.
These delays can arise from a cash buyer lying about their available funds. This happened to one Reddit user who sought advice online after a cash buyer revealed their funds wouldn’t be available right away, delaying the sale by months.
“We accepted a lower offer back in February on the understanding that the buyers were cash buyers and could proceed quickly. It’s now come to light that their funds are actually tied up in a Bonds ISA until August,” they wrote on Reddit. “Our solicitor received an update on Sunday: the buyers are now proposing to put down a £100,000 deposit to exchange contracts, with completion delayed until September 2025.”
This seller felt “backed into a corner” after accepting the buyer’s initial offer. The real gut punch was that their dream home was in jeopardy because of this delay. This unethical behaviour is why it’s important to vet your cash buyer and choose a company with a strong track record.
Selling your property is a big deal in Life the largest purchase we can make usually, my situation at the time wasn't the best and with a load of vultures in the market place this company surfaced .This company and its people gave me a bit of trust back because they do as they say they do they showed honesty,integrity and decency from start to finish and I would highly recommend. Thanks again
Date of experience: May 31, 2022
Scam artists posing as legitimate cash buyers are not uncommon, especially when look at private investors.
Edward Sharp, partner and head of the Residential Property department at Sills & Betteridge Solicitors, states, “Sometimes a fraudster will pretend to be a potential buyer and make an offer for your property. The deal will fall through, but not before they have harvested details of the property and your personal data. They can then use this to try to fake a transfer of the property to themselves, which they would then register at the Land Registry, or to secure a loan against it.”
As you can see, a scam cash buyer is not always a simple grab-and-go job. If you think you’re being scammed, you should follow these steps to protect yourself, your money and your assets.
This one will work slightly differently depending on who you are selling to. If you are selling to an investor (individual), it’s harder to check they are genuine. The main way to do this is to ask them for proof of funds and how they got the money. Make sure they can prove they can purchase your property with cash that they earned through legitimate means.
Selling to a cash house buying company gives you a bit more protection. It’s also a lot easier to check whether a cash house buying company is legitimate. Here’s a checklist we recommend you tick off when dealing with any cash buying company:
Just like there are green flags for a genuine cash buyer, there are various red flags for a scam cash buyer. If you notice one or more of the following, you may want to reconsider continuing to communicate and do business with your cash buyer. The consequences could be life altering, and not in a good way.
Asking you to pay fees upfront – A genuine cash offer should be free and come with zero obligations.
No proof of funds – If they can’t prove they have the required funds they may be lying.
Pressuring you to accept their offer – This is unethical trading and isn’t tolerated by the NAPB or TPO.
No office or unwilling to meet in person – They may not want you to see their face to make it harder to find them afterwards.
Offer is at or over market value – Likely a tactic to lure you in with a bait-and-switch to back you into a corner to sell for less.
Vague contract – Leaves room for them to commit underhanded tactics after the sale.
Paying with a cheque – Be wary of any buyer who pays with a cheque and make sure it doesn’t bounce before continuing with the sale.
Check out our similar cash house buyer articles below:
This depends on you and your needs. If you want to sell your house quickly and are happy with a slightly lower sale price for the sake of speed, you might benefit from using a cash house buyer. In this situation the pros of selling to a cash buyer outweigh the cons.
However, if you want to get the best-possible price for your house no matter how long it takes, a cash buyer probably isn’t the right choice. In this case, the cons of selling to a cash buyer outweigh the pros.
You should really spend some time weighing up your options. You can also get in contact for a free, no-obligation cash offer. This at least gives you an idea of what you could make in a few weeks. If it’s not high enough, you don’t need to go any further with it. But it might also be more than you were expecting, especially when you consider the time, energy and money you’ll save.
Do as much research as possible before making a decision. You can learn more about how to sell your house fast with us or review our list of the best quick house buying companies. If it ends up that you’d like to explore selling your house for cash, we’re always here to help.
When it comes to selling your house for cash, selling to an individual investor can be pretty tricky, as you have to go out and find them as opposed to the other way around. If you’ve decided that it might be worth looking into selling to a company, there are so many to choose from, so why us?
We like to think we’re a little different from the rest, more than just your average house buying company. We go the extra mile to take the stress and hassle out of selling your home, and just generally make it easy. On top of that we’ll cover your costs, including solicitor fees. We can also purchase your property in as little as 7 days or between 2-3 weeks depending on your needs.
We pride ourselves on being an honest and transparent cash buyer. We have thousands of 5-star reviews on Trustpilot to prove it. As members of the NAPB and TPO, we also uphold the highest trading standards and practices. Our experience in real estate has also seen us featured in reputable media outlets around the UK. With The Property Buying Company you can trust you’re in safe hands for a quick, easy sale.
Jonathan is involved in everything property buying. He has 19 years’ experience working in the property industry and is one of the Founders and CEOs of The Property Buying Company, a business he started in 2012 with his best friend. Previously he worked as a senior manager for Gateway Property Group for 7 years before founding The Property Buying Company. He has also built & maintained his personal property portfolio since 2007.
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20/10/2025 - Content rewritten by Jonathan Christie
20/10/2025 - Content updated in line with Editorial Guidelines (Reviewed by Mathew McCorry)
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