Top 5 Cheapest Estate Agents to Sell Your Home

No doubt you’re here because you already know selling your house or flat can be costly. According to HomeOwners Alliance, in 2025 most people selling an average-priced property (£290,000) will end up paying around £5,000. That doesn’t even take into account any extra charges for lengthy sale times, such as energy bills, council tax and additional legal fees. 

Unsurprisingly, estate agent fees make up the majority of this £5,000 (£4,150 total calculated by HomeOwners Alliance). They typically charge between 0.9% and 3.6%, depending on the agency and if you use multiple agents. However, an estate agent doesn’t have to cost you so much. 

While online estate agents might have been a bit bare bone five or 10 years ago, these days they offer more holistic packages for sellers. These tend to be fixed-fee packages and can range anywhere from £0 to £1,500. 

What you’re getting for that fee varies significantly agent to agent. Some will provide photos and accompanied viewings, while others might also throw in marketing materials and a property valuation. Typically, the more you pay, the more you receive. 

For instance, if you just want an agent to list your property online while you take care of the photos, marketing and viewings, you should be able to find a £0 base fee. Some online agents even offer a ‘no sale, no fee’ option. 

Just remember that these companies need to make money somehow. Sometimes, this means inflating your property’s price slightly and taking the difference. This can slow down sales as buyers might be put off by the inflated price. Other no-fee estate agents offer optional add-ons, such as hosting viewings or taking professional photos, for a price. 

This is Money reported on Purplebrick’s packages back in June 2024. They found that while Purplebricks does provide a free listing option, sellers could spend between £899 and £1,499 for add-ons. While this is lower than a traditional estate agent, you would need to pay it regardless of the outcome. So you could be out of pocket £1,500 without selling your home. 

There are numerous no- and low-fee estate agents in the UK, so I want to break down the five cheapest options. They all have similar ways of operating, with some differences you should consider before choosing one. 

Disclaimer: The data included in some of the below tables has been sourced from company websites. As such, it may differ from your individual experience with a specific estate agent and should be taken as a guide only.

Table of Contents

• Estate agents with the cheapest fees in the UK

• Best cheap estate agent for quick sales

• Best cheap estate agent for customer service

• Best cheap estate agent for value for money

• Best cheap estate agent for reliability

• How does an online estate agent work?

• What issues can arise when dealing with cheap estate agents?

• Should you choose a cheap online estate agent?

Estate agents with the cheapest fees in the UK

Below is an outline of the cheapest estate agents in the UK, determined by their base fees. As you can see, you typically get more from the estate agent if you choose a more expensive package. 

All of the agents listed also offer add-ons or more comprehensive packages that have additional inclusions. The cost of these advanced packages ranges from £99 (99 Home) to £1,999 (Yopa). 

I recommend researching each estate agent individually (not just the table below) and looking closely at what they offer before committing to one. Keep in mind that cost doesn’t always equate to service, which is why I’ve also included each agent’s Trustpilot rating.

Now that we’ve outlined the five cheapest estate agents in the UK, based on their fees, let’s take a closer look at these five agents in terms of:

1. Quick Sales

2. Customer Service

3. Value for Money

4. Reliability

Best cheap estate agent for quick sales

Sold.co.uk appears to be the best option for quick sales, claiming to sell 75% of properties within 30 days. You can also approach Sold as a cash buyer, where they claim their fastest sale time is 7 days. This is significantly faster than the other options, such as second-placed Emoov, which claims an average sale time of 50 days. 

Best cheap estate agent for customer service

I’ve turned to Trustpilot to determine each agent’s level of customer service. Taking into account the overall rating, number of reviews and percentage of 5-star reviews, I’ve found 99 Home to be the best performer when it comes to satisfying customers. I mean, that 95% strike rate for 5-star reviews is hard to dismiss and is 9% higher than the nearest competitor. 

Here’s a recent 5-star review of 99 Home by a seller in January 2025: 

“We saved so much money by using 99home to sell our house. Their portal isn’t the best and can seem quite confusing, but it works okay. Not many of the people viewing used their booking facilities, however, you have phone numbers and email address, and we found it easy to drop a quick text to anyone who wanted to view. Once we received an offer on the house, 99home were quick to raise the memorandum of sale.”

Purplebricks is our lowest performer out of the five agents. Although Purplebricks has the most amount of reviews, it comes with the lowest average rating (3.9/5).

Here’s a recent review of Purplebricks by a seller from March 2025: 

“It has taken four weeks for the sale of memorandum to be provided, which I have asked to be looked into. I have called continually for updates but these have not been provided - very poor service!”

Best cheap estate agent for value for money

We can refer back to our first comparison table to find the best agent for value for money. It’s hard to look past Sold.co.uk when it comes to value for money. Sold’s free package comes with inclusions that the other ‘no fee’ agents don’t feature, such as: 

• Scheduled viewings

• Floor plan

• Photos

• Marketing

• Online listings (multiple sites)

How does this work? Well, Sold.co.uk only makes money if they sell your property for more than your agreed price (via a 30-day contract). So the buyer essentially foots the bill. 

I’d also like to give an honourable mention to 99 Home. While its £0 package doesn’t offer great value for money, its £99 ‘Standard’ package features some great inclusions, like a Zoopla listing, weekly performance updates and a dedicated account manager. 

Best cheap estate agent for reliability

I’ve referred to HomeOwners Alliance’s detailed breakdown of online estate agents to determine the most-reliable agent. When I say reliable, I’m talking about the strike rate of achieving a seller’s desired sale price. As you can see from the below table, it’s almost impossible to differentiate most of the agents. 

While HomeOwners Alliance positions Yopa at the top, I think we can safely call it a four-way tie for this one. Based on these figures, you’ve got a great chance of achieving your desired sale price regardless of which agent you choose. 

There you have it: the top five cheapest estate agents broken down by speed, service, value and reliability. There are of course numerous other considerations you should remember when approaching an online estate agent. Keep reading if you’d like to know more about how online estate agent work, including advice on how to get the most out of your arrangement.  

How does an online estate agent work?

Online estate agents differ considerably to traditional high-street agents. They offer a much lower price (sometimes free), but they ask you to do a lot more work as the seller. 

As I’ve covered above, the level of service an online estate agent provides depends on the amount of money you pay upfront. At the very least they will list your property on a platform like Zoopla or Rightmove.  

If you’re not sure how an online estate agent works, this might not be the best article for you right now. I recommend reading our comparison of Purplebricks versus traditional high-street agents. It offers a lot of great information to help you compare the two options and decide which is best for you. 

Another valuable resource is this HomeOwners Alliance article detailing whether you should use an online estate agent or not. 

What issues can arise when dealing with cheap estate agents?

When you’re paying someone for a service, it’s always good to consider the cost-service trade off. By that I mean, paying less for a service usually results in getting a lower level of service. 

High-street estate agents only make money when they sell your property. Online estate agents will usually take their cut from your upfront payment, any add-ons they offer or by inflating the eventual sale price and taking the difference. Because of this, they’re not always as invested in selling your property as a traditional agent or even a cash buyer. 

Online estate agents have been around since the early 2000s. During the last 20-odd years, people have encountered various issues when selling through them. This isn’t to say, you will also encounter these problems. In fact, four agents in our top five have Trustpilot ratings of 4.3 stars or higher. However, it’s important you’re aware of them before starting an arrangement with an online agent.

1. Losing money on upfront fees

There’s never any guarantee that you will sell your house. If a traditional agent doesn’t sell your house, you don’t pay them any money. With an online agent, you may have already paid an upfront fee of anywhere from £99 to £2,000. 

If your house doesn’t sell, you usually don’t get that money back. This can cause a lot of frustration to sellers, especially if they’ve spent a considerable amount on the service. 

Purplebricks’ CEO, Sam Mitchell, wants people to recognise the benefit of an upfront payment verses the commission-based model.

“We think estate agent commission – the percentage of sale price of a home – is a poor way of paying for estate agency services. It implies that work by an estate agent differs according to the price of your home, which simply isn’t true. The work required to value, list, market and negotiate a home remains similar each time,” he said in a 2024 article by The Negotiator. 

However, as Angela Kerr, Director at HomeOwners Alliance puts it, “You need to do the maths and think about the implication of paying upfront.”

2. Lack of dedicated service

Online agents typically operate on a low-cost, low-service model, where they make money through the quantity of listings they manage. Purplebricks is considered the “largest UK estate agency in terms of number of listings”. However, what this often means is that sellers aren’t getting the same face-to-face or one-to-one management as high-street agents. 

For some sellers, this lack of dedicated service can be quite annoying or create undue stress. Sellers may have to chase up the agent for information or sometimes feel like their property isn’t getting the attention it deserves. 

Jonathan, a recent seller on Purplebricks, experienced this frustration with the company forgetting his name, cancelling viewings and not communicating well. 

3. Unexpected fees

It’s not uncommon for online agent contracts to include additional fees for extras, such as professional photos, ‘For Sale’ boards and hosting viewings. However, you can usually choose whether you pay for these or not. It’s always best to read the Ts and Cs closely before you sign the contract and make sure you know exactly what you’re paying for now and what you might have to pay for later.

4. Poor property valuations

While high-street agents operate out of brick-and-mortar stores in local areas, online agents service a wide range of localities. This is also a benefit, as these agents provide better coverage of more isolated areas in the UK. However, it can also mean that they sometimes don’t know your area very well. So they might not know how to appropriately value your house within the local market. 

Some sellers using Yopa have complained about poor property valuations in the past. John Brett called out Yopa in February 2025 for their low valuation of his property. However, it’s worth remembering that your initial valuation with these sites is usually done digitally, using an algorithm. It’s going to just be an estimate and you’ll want to book a follow-up call with them to get a more accurate number. 

Still, it’s always a good idea to get your house valued by multiple parties, including local estate agents. That way you’ll have a clearer idea of its true value in the market.

Should you choose a cheap online estate agent? 

Now isn’t that the big question? It really comes down to what you’re willing to compromise when it comes to cost versus service. While you may save money dealing with an online agent, you will probably have to navigate poorer service and more DIY to sell your house. You may also end up spending money without selling your home. 

There are other options out there, such as a high-street estate agent. You’ll only have to pay once your house is sold. 

Another option is a legitimate cash buyer, like The Property Buying Company. We’re a regulated and transparent cash buyer who can purchase your house or flat in as little as seven days. We also don’t charge any fees. This might be a good option if you’re looking to sell quickly and still get a good price. 

Our process is simple. First you enter your property’s postcode on our website and answer all questions related to the home, such as location and condition. Our expert team will be in touch, sending over a free, no-obligation offer utilising local data and current market conditions.  

When you agree on an offer, one of our regional managers will inspect the property and see if it’s up to the standard. If the inspection is successful, we’ll agree on a timeline suited to you, including the completion date. And the price we offer you is the cash you’ll receive.